“Type is a beautiful group of letters, not a group of beautiful letters”

Matthew Carter

good type design practice must be based upon  solid research and sound understanding of traditional letterforms, tools, writing and reading styles. The BrandNewType team has developed various latin and non-latin typefaces for clients including Google, Adobe, Tiro Typeworks and Dalton Maag.


A progressive family of Latin and Bengali typefaces, Frijky is based on calligraphic stroke movements. Frijky is fluid yet sturdy. It is intended for publications, giving news an extra bite with its aggressive edge. Frijky offers low-contrast stroke modulation, making it more efficient for newspapers and magazines. Built intentionally with consistent asymmetric features, it provides highly legible text for reading. With its distinctive features and varied letter proportions, Frijky creates a unique texture in a body of text.

Frijky was the official display typeface at ATypI 2011 in Reykjavik, Iceland.
client  self
designer  neelakash k.
year  2010

Sarkar Bengali

Fiona Ross, Tim Holloway (co-designers) were commissioned by the renowned newspaper and publishing house Anandabazar Patrika (ABP) to design a new low-contrast typeface in a contemporary style for print and screen use in its publications. Ross and Holloway designed ABP's Bengali house typeface (Linotype Bengali - the first digital Bengali font) that has been in daily use in its newspaper since 1982. The design team was augmented by Neelakash Kshetrimayum; OpenType production undertaken by John Hudson.
client  abp group
designers  Fiona Ross, Tim Holloway, neelakash k
year  2012


Sitara is a low contrast text typeface, designed to complement Droid Serif. Slightly condensed in proportion with generous counters. Sitara is based on traditional Devanagari calligraphic style and is lightly flavoured with subtle brush-stroke movements. Its gentle curves come alive at large sizes, making Sitara a charming display typeface as well.
client  Google Inc
designer  Neelakash k.
year  2015

Neue Sans

A humanistic latin san serif text typeface developed for both print and web usage. Consciously keeping away from the bland and often clinical sans serif designs, Neue Sans has characteristic features which gives it a unique personality. Currently Neue Sans is available in regular and bold weights, more weights will soon be coming.
client  brand new type
designer  anand naorem
year  2015

Adobe Bengali

The Adobe Bengali typeface was designed by Neelakash Kshetrimayum, with Bengali script expert Fiona Ross consulting on the design. This type family was designed to harmonize with Adobe’s other Brahmic fonts, both in terms of apparent size and style, to ensure that this suite of typefaces families can be typeset together as a system. The primary intended usage — for printed outputs, particularly continuous text settings — guided the design direction. The letter construction is based on traditional Bengali calligraphy and features a contrast distribution somewhat lower than the norm so as to maintain strong, legible forms at small sizes.
client  adobe inc
designer neelakash k
year  2014