A multi-disciplinary type foundry exploring different aspects of typography through research, collaboration and experimentation. Focusing on multilingual typography BrandNewType specialises in developing custom typefaces and branding through type for publications, corporations, organisations & institutions across different media

typefaces

Good type design practice must be based upon solid research and sound understanding of traditional letterforms, tools, writing and reading styles. The BrandNewType team has worked on various latin and non-latin typefaces for clients including Google, Adobe, Tiro Typeworks and Dalton Maag.

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An initiative of BrandNewType to revive the rich calligraphic traditions of indic scripts in India and develop high quality typefaces for modern usage.

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BrandNewType made a presentation on Saturday, June 13, 2015 at 11:00 am as part of the Typographics conference in New York

Improvising type cultures

The challenges and scope of combining Latin and Indic scripts in India

Multi-lingual typography is like fusion music. It’s not just playing in key, in tempo, following a rhythm or chord progression that makes an interesting composition. It’s when different sound and instruments adapt, interact, converse and improvise with one another — retaining their characteristics and flavor—to create a meaningful musical experience.

In a multi-cultural, multi-lingual, multi-script, hugely diverse country like India, how do we go about combining different Indic scripts with Latin letterforms for typographic communication — in branding, display and text? What are the important factors to keep in mind while taking crucial typographic decisions? What are possible approaches and directions one can take to address this complex yet interesting design challenge?

anand naorem

partner / co-founder

A graphic designer based in New Delhi, Naorem is a graduate from the National Institute of Design, India. He has worked extensively in brand identity, editorial, event and user interface design projects. He has been the art director, design head and co-founder of various media companies, design studios and publishing houses including Dorling Kindersley, tehelka.com, Mayek Projects and Think Works.

andy@brandnewtype.com

neelakash kshetrimayum

partner / co-founder

A typeface and graphic designer based in New Delhi, India. Neelakash is a  graduate from the National Institute of Design, India and an MA in Typeface Design from the University of Reading, UK, where he was awarded the Monotype Studentship. He has worked on different Indic script projects with Adobe, Google, Tiro Typeworks, and Dalton Maag.

neel@brandnewtype.com