The Vault - Home Bar Festival is a one-of-a-kind in the world, dedicated to inspiring fine spirits enthusiasts interested in curating their personal home bars by bringing in their preferences and personality to it.
The visual identity system for the festival is developed around the brand world of “The Vault”. The brand mark is designed, taking visual cues from the parent brand by carrying forward the idea of reduction, truncation, and minimalism. While the brand ethos, culture, and promise align with the parent brand, the HBf brand identity is edgy, dynamic, and unique in its own way.